Southeastern Community College

 

  • Program Information
  • Curriculum Information
  • Course Descriptions
  • Summary Sheet

 

Interactive & Social Media Marketing - AAS

The Interactive & Social Media Marketing program prepares students with the necessary skills and knowledge to begin working in various prepress/premedia positions within the printing industry.

The curriculum includes classroom and laboratory instruction, as well as internship experience. Students receive instruction in the following areas: design/layout, typography, graphics, and preflighting.

Internships can be arranged in the printing, publishing, and marketing industries, or other businesses that utilize Social Media Marketing.

Students completing the curriculum will receive an AAS.

This curriculum replaces the Graphic Communications ASCO previously offered.
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Instructors and Staff
Carlene Woodside - Professor, ext. 5201
Email: cwoodside@scciowa.edu
AAS, Carl Sandburg College
BS, Western Illinois University
MBA, Western Illinois University
 

 

Interactive & Social Media Marketing - AAS

The Interactive & Social Media Marketing program prepares students with the necessary skills and knowledge to begin working in various prepress/premedia positions within the printing industry.

 

* Denotes a course option. Select one class from the group of classes listed to satisfy this requirement.

 
 Fall Semester  Credit
  CSC-110 INTRODUCTION TO COMPUTERS     3
  ENG-105 COMPOSITION I     3
  GRA-137 DIGITAL DESIGN     3
  GRA-175 GRAPHIC DESIGN PRINCIPLES     3
  SMM-108 SOCIAL MEDIA ENGAGEMENT     3
*MAT-110 MATH FOR LIBERAL ARTS     3
*MAT-156 STATISTICS     3
 
 Spring Semester   
  ART-184 PHOTOGRAPHY     3
  GRA-275 ADVANCED GRAPHIC DESIGN     3
  MKT-121 DIGITAL MARKETING     3
  MMS-111 VIDEO PRODUCTION     3
  WDV-101 INTRODUCTION TO HTML AND CSS     3
 
 Summer Semester   
  BUS-140 SMALL BUSINESS START-UP     2
 
 Fall Semester   
  GRA-140 DIGITAL IMAGING     3
  GRA-173 TYPOGRAPHY     3
  MKT-150 PRINCIPLES OF ADVERTISING     3
  SMM-220 NAVIGATING THE MEDIA MINEFIELD     3
  SPC-112 PUBLIC SPEAKING     3
*PSY-111 INTRODUCTION TO PSYCHOLOGY     3
*SOC-115 SOCIAL PROBLEMS     3
*SOC-120 MARRIAGE AND FAMILY     3
 
 Spring Semester   
  GRA-127 ILLUSTRATOR I     3
  GRA-158 WEB MULTIMEDIA     3
  GRA-166 WEB ANIMATIONS     3
  GRA-190 ELECTRONIC MEDIA PROJECTS     3
  GRA-933 INTERNSHIP     4

Interactive & Social Media Marketing - AAS

 

ART-184 - PHOTOGRAPHY

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: This course introduces basic camera operations and equipment, processing, and photographic print production for both the traditional and digital cameras. Topics include contrast, depth-of-field, subject composition, density control, film selection, proper exposure, and aesthetics. Digital image scanning, current tools, technologies and software will be covered. Students will need to provide a non-automatic 35MM camera and photographic materials.

 

BUS-140 - SMALL BUSINESS START-UP

Lecture: 2Lab: 0OJT: 0Clinical: 0 Credit: 2

Description: This course provides an introduction to the various aspects of starting a small business. There will be extensive coverage of how to create a business plan. The course will consist of various individual and group projects. Students should be able to enter the business world with the knowledge it takes to build a foundation for success in their own business.

 

CSC-110 - INTRODUCTION TO COMPUTERS

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: This course provides an introduction to computer concepts. The student will use the Windows operating system, presentation software, electronic spreadsheet software, database management software and word processing software. Microcomputer hardware and software as well as the processing concepts associated with each will be discussed. The course will also include information on file management, the Internet, virus protection, and e-mail basics as applicable to the academic world as well as the business environment. Lab time outside class is required to complete projects.

 

ENG-105 - COMPOSITION I

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: A study of the principles of writing. Emphasis on rhetoric, mechanics, and development of expository patterns: narration, description illustration, comparison/contrast, classification, process, and cause/effect. Required for AA and AS Degrees. Prerequisites: Mandatory COMPASS, ACT or AccuPlacer test score and madatory eWrite or WritePlacer score (per SCC Writing Scores & Mandatory Course Placement Chart), or a C- or above in ENG-061, College Preparatory Writing II. No waivers.

 

GRA-127 - ILLUSTRATOR I

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: This course is designed to introduce the student to the application of rendering techniques. Emphasis is placed on controlling various media, methods, surfaces, design problems and the appropriate media selection process.

 

GRA-137 - DIGITAL DESIGN

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: The student will gain familiarity with the function of graphic layout using electronic pagination software. Emphasis will be placed on publication design, development, reproducibility, and utilization of proper design techniques. Students will use this publishing package to create a variety of print media.

 

GRA-140 - DIGITAL IMAGING

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: This course is designed to introduce the student to image manipulation software used in the electronic and print media industry. Emphasis will be placed on scanning, image editing techniques, using painting tool sets, color correction, ethics and digital photography techniques.

 

GRA-158 - WEB MULTIMEDIA

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: An introduction to the creation of multimedia for use with web pages, kiosks, and CD/DVD. Video camcorders, digital cameras, digital recorders, touch screens, and iPods will be utilized in conjunction with computer hardware and software for media creation and manipulation. Media covered in the course will include podcasting, streaming video, streaming audio, live broadcasts, and presentations.

 

GRA-166 - WEB ANIMATIONS

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: Animation can be an important part of information transfer from a web site to the viewer. Topics will include when animation is an appropriate tool to use, when animation should be avoided, what tools are the current standard for web animation, and how animation can be used to present information. The class will be project-based, with the student solving animation-related problems based on real business situations.

 

GRA-173 - TYPOGRAPHY

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: This course is designed to provide the student with an introduction to the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, identification, type aesthetics, communicative aspects and production problems. A working knowledge of type in relation to images will be emphasized. Prerequisite: GRA-175.

 

GRA-175 - GRAPHIC DESIGN PRINCIPLES

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: A beginning course in designing printed pieces. This course will provide the student with an introduction to some of the basic principles of design aesthetics for print and web media. A history of the desktop publishing process, basics of communication, basic document structure, typography, use of color and illustration will be covered.

 

GRA-190 - ELECTRONIC MEDIA PROJECTS

Lecture: 1Lab: 4OJT: 0Clinical: 0 Credit: 3

Description: Students will interview originators to determine target audience, message, and time and cost constraints for a project. They will then use various pagination software and graphic design skills to produce finished, print-ready pieces. Prerequisites: GRA-137 and GRA-175.

 

GRA-275 - ADVANCED GRAPHIC DESIGN

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: This course is designed to continue to guide the student in proper design and layout aesthetics. Emphasis will be on utilization of design principles and techniques for both short and long documents, publication planning, budgeting, scheduling, finishing processes, and working with outside printing companies. Prerequisite: GRA-175.

 

GRA-933 - INTERNSHIP

Lecture: 0Lab: 0OJT: 16Clinical: 0 Credit: 4

Description: This course is designed to provide the student with a practical experience in graphic communications prior to completion of the associate of applied science degree. Placement will depend on student's skill level and the availability of appropriate training firms. The internship should be taken during the student's final semester.

 

MAT-110 - MATH FOR LIBERAL ARTS

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: Math for Liberal Arts is a survey course for students who have little background in mathematics. Topics include survey of sets, numbers, algebra, geometry, probability, and statistics. This course is not intended for Mathematics and Science majors. Prerequisites: MAT-062 with a grade of at least C- or equivalent or COMPASS Algebra score of 20 or higher or ACT Math score of 20-21 or math faculty approval.

 

MAT-156 - STATISTICS

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: This course is an applied course in statistics, designed to introduce students to some of the concepts, symbols, procedures, and vocabulary used in the field of statistics. Topics covered in this course include: organizing and graphing data, descriptive statistics, probability, various distributions, the sampling distribution of the mean, estimating a population mean, confidence intervals, inferential statistics (hypothesis testing), comparing two population parameters, analysis of variance, correlation, simple linear and multiple regression, contingency tables, and nonparametric statistics, (time permitting). Prerequisites: MAT-092 with a grade of at least C- or COMPASS Algebra score of 55 (or higher) or ACT score of 22 or above or math faculty approval.

 

MKT-121 - DIGITAL MARKETING

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: A complete overview of how to promote a business online, this course covers the basics of traditional marketing before going on to explore how these core concepts can be specifically applied to digital media. Students will learn the role that websites, social media, search engine placement, email and mobile marketing play in their overall marketing strategy and how best to take advantage of each.

 

MKT-150 - PRINCIPLES OF ADVERTISING

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: A detailed look into the study and practice of advertising with special emphasis placed on allowing students to plan and think more strategically, evaluate alternative courses of action, develop more creative solutions to problems, analyze why people behave the way they do, express themselves and their ideas, and persuade others to their point of view by using advertising terms, concepts, and procedures. Prerequisite: MKT-110 or MKT-121.

 

MMS-111 - VIDEO PRODUCTION

Lecture: 1Lab: 4OJT: 0Clinical: 0 Credit: 3

Description: Video Production introduces video equipment operation, techniques in video production, and specific production skills, including proper use of the non-linear editing systems, microphones, cameras, lighting equipment and tripods. For approximately 50 percent of the course, students experience hands-on application of material covered in lecture. Students produce both short and long format programs.

 

PSY-111 - INTRODUCTION TO PSYCHOLOGY

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: A basic course in the understanding of behavior, designed to give the student a scientific background in the fundamental problems and techniques covered in the field of psychology.

 

SMM-108 - SOCIAL MEDIA ENGAGEMENT

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: This course explores the history of cosial networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.

 

SMM-220 - NAVIGATING THE MEDIA MINEFIELD

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: This course explores the legal and regulatory issues surrounding social media platforms. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. Course content includes defamation, privacy issues, copyright and trademark, commercial speech, cyberbullying, and free speech boundaries.

 

SOC-115 - SOCIAL PROBLEMS

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: An investigation into a selection of social problems involving alternative solutions. Topics may include drug and alcohol abuse, crime, violence, prejudice and discrimination, and human sexuality.

 

SOC-120 - MARRIAGE AND FAMILY

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: A critical approach to the problems of the modern family with some information given to the historical perspective. Such topics as courtship and marriage, marital adjustment, the achievement of family unity, minority family types, parent-child relationships, economic and social changes in family organizations and family control will be covered.

 

SPC-112 - PUBLIC SPEAKING

Lecture: 3Lab: 0OJT: 0Clinical: 0 Credit: 3

Description: This course examines both the theoretical and practical basis of speech communication, particularly public speaking. Emphasis is on speech preparation, organization, support, delivery, and audience analysis.

 

WDV-101 - INTRODUCTION TO HTML AND CSS

Lecture: 2Lab: 2OJT: 0Clinical: 0 Credit: 3

Description: Introduces current standards of HTML, XHTML and CSS. Students will code HTML and CSS web pages, test them in browser and publish them to a web server. Page layouts will use various CSS techniques. Tables and forms will be used as well. A current version of Dreamweaver will be used to build more complex pages.

The summary sheet provides a program overview and other information.

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