Fiscal Year 2012 KPI Report
Analyze & Strategies for KPI’s below “Target” (Red Items)

1.      KPI – 3  IPEDs Graduation Rate – percent of IPED’s Cohort completing within 150% of normal time minus transfer-outs

Red Areas
SCC 3-YR Average = 27.3% (Target: Iowa CC 3 yr avg. = 32.5%)
* SCC’s average graduation rate increased .06% but is still below target area.  For the most recent cohort, SCC had a graduation rate of 29.5%.  Northwest Iowa Community College has the highest graduation rate at 65.3%.  The rates for surrounding community college include:

            Eastern Iowa CC = 20.2%

            Kirkwood = 28.5%

            Indian Hills = 29.5% 


·        The Iowa Community College Presidents have formed teams at each institution to develop criteria to increase the number of degrees and certificates awarded at each college.  All fifteen community colleges in the state of Iowa met on May 23rd to begin discussions on completer criteria and measurements.

·        SCC’s First Year Experience Initiative – Please see Appendix A

·        The Institutional Research Department is working on a longitudinal study of persistence going back to fall 2005 and following all students, including the fall IPEDS cohorts, for several semesters. 

·        Digital Dashboards – retention data will be available to help establish contact with at-risk students before they withdraw

2.      KPI 4 – Student Satisfaction Survey


Red Areas
Overall Satisfaction = 5.41 (-.05) (Target: comparison group = 5.53)

Would you reenroll = 5.61 (-.14) (Target: comparison group = 5.79)
Why are these down when all other areas are above the target?  Student engagement?  Financial?


·         SCC’s First Year Experience Initiative – Please see Appendix A

·         Strategic Plan – Strategy 5
Strategy 5 -
“Enhance/encourage student engagement and personal development”
Initiative - Enhance contact among students from different economic, social, racial & ethnic backgrounds
Status Update
- Starting in fall 2012, SCC will have two new Student Activities Coordinators on each campus.  The goal is to present this initiative to the Student Boards on both campuses beginning in fall 2012, and work with them over the course of this academic year to develop annual plans for increased diversity awareness.

·         Customer Service Standards – CPI Team working on developing customer service standards and measures for all SCC employees.

3.      KPI 8A Regional Market Penetration Rate – High School Penetration Rate
KPI 8C, 8D, 8E and 8F – Regional Market Penetration Rates for fall, spring, summer and fiscal year


Red Areas
High school graduates in the region who enrolled at SCC = 29.4% (target = 32%)
Burlington HS = 35.1% of graduates attend SCC
Keokuk HS = 28.5% of graduates attend SCC
Fort Madison HS = 25.7% of graduates attend SCC
Mt. Pleasant = 19.5% of graduates attend SCC
Central Lee HS = 33.1% of graduates attend SCC
Mediapolis HS = 46.2% of graduates attend SCC

Every year SCC is between 3rd to 5th in the state in reference to high school penetration rate.


Fall, spring, summer and fiscal year enrollment all below target.

Strategies -

·         SCC’s First Year Experience Initiative – Please see Appendix A

·         SCC’s Strategic Enrollment Management Initiative – Please see Appendix B

·         Digital Dashboards – enrollment and retention data

·         Upgrade SCC Web site in FY2013 to improve marketing and information to potential students.

·         Increase contact with high school counselors throughout the fiscal year.

·         Increased the number of visits with full time faculty to dual credit classes to make connections with SCC programs.

·         SCC enrollment services staff attend local Parent-Teacher conferences to promote the benefits of SCC.

·         Financial Aid department hosted College Goal Sunday event to assist student/parents in completing the financial aid application.   Additional college staff available to help promote and answer questions about SCC programs and opportunities.

·         Created and implemented an online orientation which allows students to transition through the enrollment process more quickly and on student demand.

·         Continue to promote the APP/2+2/Dual Admission opportunities in our Sneak Peek programs, radio/marketing campaigns, high school visits and interactions with parents. 

·         New adult student promo piece – designed specifically for prospective adult students. Will be made available onsite, online, and available for enrollment services staff to distribute/mail as appropriate.

·         Facebook (Social Media) advertising: will continue to create simple Facebook ads targeting area residents who match existing SCC student demos (young and adult).


  1. KPI 8B – Regional Market Penetration Rate for non-credit enrollments/contact

    Red Areas
    FTE per 1,000 = 2.59 (target = 3.54)
    Non-Credit FTEE = 278.96 (target = 381.45)
    Non-Credit Contact Hours = 167,374 (target = 228,872.28)


·         CBIZ and Continuing Education collaborated with the “LERN” organization collect and analyze data to identify an efficient operating model.

·         Restructuring CBIZ/Continuing Education to align with the recommendations of the LERN outcomes report.

·         Collaborating with SCC IT and IR department to generate critical data elements to establish programming and training options.

·         Online registration and payment for non-credit courses during fall 2012.




















                                   Appendix A – First Year Experience Initiative

First Year Experience (FYE) is a six member committee, formed in fall 2011, working on one of SCC’s three strategic initiatives. The six members are Dr. Phil Thomas (Vice-President of Teaching and Learning), Kari Bevans (Enrollment Specialist), Melissa Derr (TRIO Programs Director), Jennifer Neumann  (Speech Instructor), Beth Oldfield (English instructor),  and David Ure (Title III Grant Director).  This committee has been engaged in ongoing dialog concerning expansion of its once active FYE seminar/course into a full-fledged FYE Program at SCC.


The SCC First Year Experience Program effectively transitions all students to SCC and the college culture, allowing students to begin the process of taking responsibility for their education, career choices, and personal development.

Objectives & Rationale

This process will provide opportunities for:

1.   Engaging with the college community through interaction with other students, faculty, and staff and participation in SCC events and activities.  Research confirms that student engagement “positively impacts student perception of support and belonging and subsequent persistence.”(Cuseo)

2.   Gaining self-awareness by exploring and developing a strong internal locus of control. Research shows that, “learning is promoted when students gain awareness of and remain mindful of their learning habits, learning, strategies, and cognitive processes.” (Cuseo)

3.   Improving academic and intellectual competence by ensuring accurate course placement, providing tutoring, and focusing on strategic learning and critical thinking through Launch: A College Success Seminar. “The overwhelming majority of first year seminar research has shown that these courses positively affect retention, grade point average, number of credit hours attempted and completed, graduation rates, student involvement in campus activities, and student attitudes and perceptions of higher education, as well as faculty development and methods of instruction.” (Cuseo)

4.   Exploring and utilizing campus resources designed to support educational and personal success. Studies indicate “a strong relationship between retention and student involvement with support services and campus life.” (Cuseo)

Potential Strategies include:

·         Educational Planning – 2 Year Coursework Plan

·         Support Day and Scavenger Hunt to learn about support services and resource locations

·         Instructor Interviews

·         Financial Literacy

·         Mediation/Conflict Resolution 




Appendix B – Strategic Enrollment Management Initiative


A team of six SCC employees attended SEM Conference late fall 2011 to learn the basics of developing and implementing a Strategic Enrollment Management (SEM) plan.  Since that time, the team has been meeting on a regular basis to create an initial plan draft that is reflective of and driven by the College's mission, vision and values.  The SEM plan is intended to be comprehensive, in that it embraces all functional areas of SCC in carrying it forward, and it aims to address the needs of all markets served by the College.  The draft plan is focused around 5 primary categories including:  outreach, accessibility, engagement, persistence, and success.  These are the five points identified by the SEM Steering Team as critical stages of a student's entire experience with SCC.  Action items and specific strategies within each of these five categories are currently being identified.  The SEM Steering Team's goal is to present the initial plan to the Board during summer 2012, with implementation of the plan to begin with the fall 2012 semester.